What Is Your Counter Saying To Your Customers? You may not realize it, but the organization of your counter space says a lot to your customers. A neat, organized counter tells customers that you are professional and that you take pride in a clean, safe, well-run operation. Our one-at-a-time napkin, cup and lid dispensing systems enhance your image, minimize waste and save money. San Jamar counterservice products will help you portray the best impression possible, and assure guests that you value their business.